Frequently Asked Questions

Why A + B?

Players are artists who create their own reality within the game.

– Shigeru Miyamoto

For the past: A + B is a subtle hat tip to my childhood. I started playing video games when I was three years old. The first video game I beat was Legend of Zelda (NES), which is one of my all-time favorite franchises. Though I did not know it at the time, I was teaching myself how to explore new worlds, level up and give life.

To create a new standard, you have to be up for that challenge and really enjoy it […] I’d like to be known as the person who saw things from a different point of view to others.

– Shigeru Miyamoto

To the future: A + B is a totem (nindoodem) that reminds me to [A] be myself and [B] challenge myself, so that others may have the same opportunity. The point is not to make things in exchange for something else; The point is to make things for something else – a cause, a person, even yourself.

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